“Say
what?” I hear you cry.
Jolabokaflod
aka Christmas Book Flood
For
those of you up on these things, Jolabokaflod is an Icelandic term
for a gift giving tradition relating to Christmas Eve. To be more specific it
is the giving of books so people can indulge in a bit of cosy armchair travel. This
wonderful tradition dates back to WWII when imports were limited. I think a
certain pesky Austrian was responsible for that. At any rate, the tradition of
book giving has stuck and it’s reported that over 90% of Icelanders read at
least 1 book a year. Go Icelanders!
As
a self-confessed bookworm I’m naturally highly in favour of this particular
tradition and also of the opinion that you don’t necessarily need to have the
Aurora Borealis or the midnight sun on your doorstep in order to participate.
So in the spirit of things multi-cultural I’m fully supporting Jolabokaflod
until my dying day. I urge you to join me in this support and do likewise.
In the
spirit of the Icelandic tradition I’m offering you something special so you’ve
got plenty of reading material to hand. I’ve put my 3 dragons & witches books together in one handy collection. It’s
also at a bargain price until 19 December. So don’t miss out on this handy
pre-Christmas deal.
Happy Jolabokaflod bookworms everywhere!
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